Healthy Ageing Challenge - Designed for Ageing

Healthy Ageing Challenge - Designed for Ageing
Founders: -
Funding type: Grant
Total fund: Up to £14.4 millions
Award: Between £500,000 and £2million
Publication date: 11 October 2021
Period: Monday 20 September 2021 - 17 November 2021 11:00am


  • have total eligible costs between £500,000 and £2million

  • start by 1 May 2022

  • end by 30 April 2024

  • last between 6 months and 24 months

  • carry out all of its project work in the UK

  • intend to exploit the results from or in the UK


To collaborate with the lead, your organisation must be one of the following UK registered:



Each partner organisation must be invited into the Innovation Funding Service by the lead to collaborate on a project. Once accepted, partners will be asked to login or to create an account and enter their own project costs into the Innovation Funding Service.


If collaborative, the lead and at least one other organisation must claim funding by entering their costs during the application.


Your project can include partners that do not receive any of this competition’s funding. Their costs will count towards the total eligible project costs.


Subcontractors are allowed in this competition.


For industrial research projects, you could get funding for your eligible project costs of:



  • up to 70% if you are a micro or small organisation

  • up to 60% if you are a medium-sized organisation

  • up to 50% if you are a large organisation


The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them.


Of that 30% you could get funding for your eligible project costs of up to:



  • 80% of full economic costs (FEC) if you are a Je-s registered institution such as an academic

  • 100% of your eligible project costs if you are an RTO, charity, non-profit organisation, public sector organisation or research organisation


Your project must:



  • deliver a clear game-changing service-led innovation, that has a significant impact on ageing positively in the UK

  • help people as they age, allowing them to remain active, productive, independent and socially connected for as long as possible

  • narrow the gap between the experience of the richest and poorest

  • conduct industrial research to develop new and applied knowledge leading to a solution at high technology and market readiness


Your proposal must:



  • be delivered as a 6 months to two-year, business-led project, with a strong emphasis on people-centred design, as tested by the design stage gate review, and an ambition to scale

  • identify a solution that must be sufficiently well-defined to be shaped by the initial six-month design stage gate review


Your project must focus on one or more of the following service-led innovations that:



  • enables self-care and new models of care for independent living

  • encourages sustaining physical activity for people aged 50 and over, including for instance, active travel

  • improves mental health

  • addresses the ‘common complaints’ of ageing, for example, incontinence, pain, mobility, hearing and eyesight


Not funding projects that are:



  • clinical trials or academic research projects

  • not business-led

  • early-stage innovations, for example: proof of concept or pre-prototype

  • products that do not have a service wrapper or service application

  • not clearly targeted to help ageing populations

  • dependent on export performance, for example, giving a subsidy to a baker on the condition that it exports a certain quantity of bread to another country

  • dependent on domestic inputs usage, for example, giving a subsidy to a baker on the condition that it uses 50% UK flour in their product

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